Scope:
- Brand book
Communication:
- new brand – new offer
- high quality for reasonable price
- metall ballpens
Case:
Visual concept of the „B1” new born brand.
Solution:
Inspired by the „Tangerine Tango” Colour of the year 2012 by Pantone, orange became the key colour for the brand.
Client:
LECCE PEN POLAND Sp. z o.o.
Date:
2012